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SoHo Seagrove

About Us

SoHo Seagrove is a premier boutique nestled in the heart of Santa Rosa Beach, FL, and serving the greater Gulf Coast area since 2000. Our carefully curated collection of women's fashion and accessories is a testament to timeless style and beachy elegance. From stunning jewelry and chic handbags to stylish women's wear, seasonal clothing, and seasonal clothing, we offer a diverse range of must-have pieces for every fashion-forward woman. Discover the perfect blend of contemporary fashion and coastal charm and service at SoHo Seagrove.

Areas Served

Walton County, FL | Bay County, FL | Escambia County, FL | Okaloosa County, FL | Santa Rosa County, FL | Santa Rosa Beach, FL

What We Offer

Our Specialties include:

Our Services include:

Our Brands include:

Our Products include:

Testimonials

On 6/21/2025 lindsey markey had this to say:
LOCAL, ofc❤️ Cute cute clothes and accessories! Love the bags and selection. Kinda have stuff from teens to grandmas

On 4/30/2025 Sarah Brooks had this to say:
We were having brunch next door and noticed a sale rack outdoor. We had the greatest time shopping in here!

On 7/3/2022 SOHO Style had this to say:
Great selection of latest trends in contemporary fashion at reasonable prices We offer attentive service and try our best to serve our locals and loyal tourists. God bless this beautiful place. By the way we are 22 years old .

On 9/8/2019 Rebecca Emholtz Quilit had this to say:
Love this store! Great styles and reasonable prices

On 7/5/2019 Julia Grigory had this to say:
This is a fun store with some nice brands but the best part was the staff. The girl who helped me was on top of everything getting my dressing room set, pulling hats, and shoes. We come this way fairly often and we will make a point to stop by here again.

Contact Us

SoHo Seagrove
4281 E County Hwy 30A Unit 105 Santa Rosa Beach, FL 32459
Phone: (850) 213-4180
Email: sohoseagrove@outlook.com

Where To Find Us

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Payment Types Accepted

Visa, MasterCard, Discover, American Express, Apple Pay, PayPal, Debit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: 11:00 AM - 3:00 PM

News

🌟 Don't miss out on the incredible end of season sale at SoHo Seagrove! Enjoy discounts up to 80% off on your favorite styles. Hurry in and shop now before it's too late! 🛍️

🎆 4th of July SALE at SoHo Seagrove! Celebrate in style with red, white, and NEW! Our Independence Day Sale is happening NOW – shop your favorite summer styles and coastal classics at special holiday prices! Stop by SoHo Seagrove in beautiful Seagrove, Florida, and get your wardrobe fireworks-ready! 🎇

✨ Limited-time deals
🛍️ Fresh arrivals
🌴 Perfect pieces for your beachside weekend

FAQ

What kind of store is SoHo Seagrove?
SoHo Seagrove is a coastal‑chic women’s boutique offering a curated blend of contemporary fashion, effortless beachwear, jewelry, handbags, and accessories. Since opening in 2000, we’ve become a beloved stop along 30A for locals, vacationers, and long‑time visitors who appreciate stylish, easy‑to‑wear pieces with a relaxed, modern vibe. Our shop is known for its friendly atmosphere, personalized service, and a selection that feels fresh, fun, and uniquely Seagrove.

What types of products do you carry?
We offer a thoughtfully selected mix of women’s clothing, jewelry, handbags, accessories, and seasonal fashion essentials. Our inventory includes everything from breezy beach outfits and casual everyday wear to statement pieces perfect for dinners, events, or vacation photos. Customers often describe our collection as “cute, stylish, and perfect for all ages,” and we take pride in offering items that feel both trendy and timeless.

Where are you located?
You can find us at:
4281 E County Hwy 30A, Unit 105, Santa Rosa Beach, FL 32459
We’re located right in the heart of Seagrove Beach, making us an easy stop for anyone exploring 30A. Whether you’re staying nearby or passing through, our boutique is simple to find and surrounded by great local shops and dining.
How long have you been in business?
SoHo Seagrove has proudly served the Gulf Coast community since 2000, offering over two decades of fashion, service, and coastal style inspiration. Our long history reflects our commitment to quality, consistency, and creating a welcoming shopping experience for every customer.

Do you offer clothing for all ages?
Yes! One of the things customers love most about SoHo Seagrove is our age‑inclusive selection. We carry styles that appeal to teens, young adults, moms, and grandmothers. Whether you prefer trendy pieces, classic silhouettes, or relaxed coastal staples, you’ll find something that fits your style and comfort.

Do you carry jewelry and accessories?
Absolutely. Our boutique features a rotating selection of jewelry, handbags, scarves, hats, and other accessories that pair perfectly with our clothing. Many customers stop in specifically for our accessories because they make great gifts and add the perfect finishing touch to any outfit.

Do you offer seasonal or vacation‑friendly styles?
Yes — our collection changes with the seasons, and we always carry pieces that fit the relaxed, sunny lifestyle of 30A. Expect breezy dresses, lightweight tops, beach‑ready outfits, and comfortable everyday wear that transitions easily from day to night.
Do you get new arrivals often?
We receive new arrivals regularly, and our inventory changes quickly — especially during peak travel seasons. Many customers stop in weekly to see what’s new because our styles rotate fast and popular pieces sell out quickly.

Do you offer help with styling or outfit suggestions?
Yes! Our team loves helping customers put together outfits, choose pieces that flatter their style, and find items that work for their vacation plans or everyday wardrobe. Whether you need a full outfit or just the right accessory, we’re here to help.

Do you offer gift items?
We carry a variety of gift‑friendly items, including jewelry, accessories, and stylish pieces that make perfect presents for birthdays, vacations, or special occasions. If you’re shopping for someone else, we’re happy to help you choose something they’ll love.

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